JIATENG — Aesthetic Lifestyle Platform

Illuminate Life with Beauty

Connect the World with Culture

Illuminate Life with Beauty

Connect the World with Culture

JIATENG · Aesthetic Lifestyle Platform · Since 1998

1998

Est.

Years of Aesthetics

70+

Stores Nationwide

Curated Brands

FOUR PILLARS · Four Strategic Pillars

A Complete Aesthetic Lifestyle Platform

AESTHETIC FASHION

Aesthetic Fashion

18 brands crafting your unique style

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AESTHETIC LIFESTYLE

Aesthetic Lifestyle

Tea · Fragrance · Porcelain · Living · Gifting

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SCENE CUSTOMIZATION

Scene Styling

Workplace · Social · Home — shine in every occasion

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AESTHETIC CONTENT

Content & IP

Viva's Column · Style Guides · Aesthetic Courses

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PLATFORM MISSION · 平台使命

Illuminate Life with Beauty
Connect the World with Culture

For 27 years, JIATENG has used the power of aesthetics to help every woman become her best self.

About JIATENG

FIVE AESTHETICS · Five Ways of Beautiful Living

Aesthetics is not decoration, it is the essence of life

茶

TEA

To taste tea is to taste life

香

INCENSE

Awaken senses and memories

瓷

CERAMIC

Beauty of craft, within reach

居

HOME

Space reflects the soul

礼

GIFT

Rituals that carry warmth

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FOUNDER · 创始人

Viva Ye

“Awaken Love and Beauty in Life”

From a young painter to a fashion entrepreneur, from building brands to building a platform. Over 27 years, Viva has planted the seeds of aesthetics in the hearts of millions of women, becoming their lifelong aesthetic companion.

Hear Viva's Story →

VIVA INSIGHTS · Aesthetic Insights

Aesthetic Wisdom from the Founder

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Style

Modern Expressions of Eastern Spirit

How to dress with Eastern grace in daily life — not through grandeur, but through quiet precision.

Lifestyle

The Time of a Single Cup of Tea

In our fast-paced world, take a moment for yourself — to feel the warmth and ease that life truly offers.

Viva's Insights

Beauty Is a Daily Right for Everyone

Founder Viva Ye shares: what is the aesthetic way that truly makes life shine.

EVENTS · 活动预告

Aesthetic Salons & Workshops
Online and Offline, Together

We regularly host aesthetic sharing sessions, styling workshops, tea ceremony experiences, and lifestyle salons — bringing aesthetics into everyday life.

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Explore the Aesthetic World of JIATENG

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