Aesthetic Content
Content-Driven Influence
Viva Column, Style Guides, Client Stories, Aesthetic Courses — JIATENG uses content to transmit aesthetic wisdom to every woman who seeks to transform her life.
50+
Video Episodes
100+
Style Articles
30+
Client Stories
“Spreading aesthetics is an act of love”
— Viva Ye
Four Content Pillars, Building Complete Aesthetic Influence
Viva Column
First-hand sharing from the founder on aesthetics, life wisdom, and personal growth
Style Guide
Scene-based styling tutorials and style advice to find your Eastern aesthetic
Client Stories
Real aesthetic transformation stories — every woman's journey deserves to be seen
Aesthetic Courses
Online and offline workshops, from styling to tea ceremony, systematically elevating aesthetic sensibility
Become the Aesthetic Director of Your Own Life
Aesthetics is not a privilege for the few, but a gift for every life willing to awaken. Viva Ye shares her most important lesson from 27 years.
Aesthetic Insights & Life Wisdom
Modern Expressions of Eastern Spirit
How to dress with Eastern grace in daily life — not through grandeur, but through quiet precision.
The Time of a Single Cup of Tea
In our fast-paced world, take a moment for yourself — to feel the warmth and ease that life truly offers.
Beauty Grows from Within
True beauty is not outward adornment but inner richness and ease — Viva's reading recommendations.
Into the Heart Through Fragrance
Scent is the deepest memory. Learn to use a wisp of fragrance to awaken the sensory dimensions of life.
The Eastern Approach to Workplace Styling
No need for standardized professional attire — redefine 'professional' through the lens of Eastern aesthetics.
She Said: Aesthetics Changed My Life
Three JIATENG members share their aesthetic awakening journeys — a complete transformation from outside in.
Systematically Elevate Your Aesthetic Sensibility
From Styling to Lifestyle
Personally taught by Viva Ye and co-created with leading aesthetic mentors across fields. Monthly online courses with parallel offline workshop experiences.
View Courses & Events →Let Aesthetic Content Journey with Your Life's Growth